Andy’s Frozen Custard will sponsor reigning NASCAR Xfinity Series driver Cole Custar in three races: the Andy’s Frozen Custard 300 on April 13 at Texas Motor Speedway in Fort Worth, the Chicago Street Race on July 6 in the streets of downtown Chicago, and the Xfinity Series race on October 12 on the Charlotte (North Carolina) Motor Speedway Roval. When not the primary sponsor, Andy’s will have a yearlong associate presence on the No. 00 Ford Mustang with branding on Custer’s firesuit, according to a press release.
Custar has also teamed with the brand to create a custom Concrete treat featuring the driver’s acorite toppings. Beginning mid-March through race day in Texas on April 13, the Cole Custer Concrete will feature Andy’s vanilla frozen custard blended with Heath Bar, melted chocolate chips and smooth peanut butter.
“I’m genuinely excited about my new partnership with Andy’s Frozen Custard,” Custer said. “Competing in NASCAR is a privilege and success doesn’t come easily. You have to work hard for it, and when you taste success, you’re ready to celebrate. I’ve got a great partner in Andy’s Frozen Custard who makes the sweet taste of victory even sweeter.”
Andy’s Frozen Custard was founded in 1986 in Osage Beach, Missouri. The brand has 146 company-owned and franchised stores across 15 states.
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