\n\n”,”providerName”:”Twitter”,”providerUrl”:”https://twitter.com”,”thumbnail_url”:null,”type”:”oembed”,”width”:550,”contentType”:”rich”},{“__typename”:”Markdown”,”content”:”In addition to wearing Air Jordan game spikes, De La Cruz also sports the Jumpman logo on his compression sleeves and wristbands while playing.\n\nPart of Nike, the Jordan Brand has long been associated with the NBA and college basketball — including sponsoring the University of Cincinnati this season. But it has expanded its reach beyond the hardwood into MLB and the NFL.\n\nYankees great and Hall of Famer Derek Jeter was one of the first baseball superstars to be endorsed by Jordan Brand before he retired in 2014.\n\nBesides wanting to associate himself with Jordan and an international ad campaign, De La Cruz had another basic reason for wanting to wear the Jumpman logo.\n\n“I like a lot of basketball. It’s one of my favorite sports,\” De La Cruz said. \”Jordan is part of basketball.”\n\n(Incidentally, De La Cruz’s favorite NBA player is Steph Curry, who is not associated with Nike or the Jordan Brand. Curry wears Under Armour).”,”type”:”text”},{“__typename”:”Image”,”caption”:null,”contextualCaption”:null,”contextualAspectRatio”:null,”credit”:null,”contentType”:null,”format”:”jpg”,”templateUrl”:”https://img.mlbstatic.com/mlb-images/image/upload/{formatInstructions}/mlb/jre8orn2uqpkptezw3vw”,”type”:”image”},{“__typename”:”Markdown”,”content”:”Since Spring Training, De La Cruz has worn Air Jordans in games. They look like the high-top basketball sneakers … but have the needed metal spikes on the soles.\n\n“They feel really good. I feel fast,\” said De La Cruz, who stole 35 bases in his 2023 rookie season and has the fastest average sprint speed in MLB, according to Baseball Savant.\n\nBut does De La Cruz also believe he can fly like Jordan?\n\n“I don’t know about that,\” he replied with a laugh.”,”type”:”text”}],”relativeSiteUrl”:”/news/elly-de-la-cruz-endorsement-deal-with-jordan”,”contentType”:”news”,”subHeadline”:null,”summary”:”This story was excerpted from Mark Sheldon’s Reds Beat newsletter. To read the full newsletter, click here. And subscribe to get it regularly in your inbox.”,”tagline({\”formatString\”:\”none\”})”:null,”tags”:[{“__typename”:”InternalTag”,”slug”:”storytype-article”,”title”:”Article”,”type”:”article”},{“__typename”:”ContributorTag”,”slug”:”mark-sheldon”,”title”:”Mark Sheldon”,”type”:”contributor”},{“__typename”:”TaxonomyTag”,”slug”:”apple-news”,”title”:”Apple News”,”type”:”taxonomy”},{“__typename”:”GameTag”,”slug”:”gamepk-746739″,”title”:”2024/03/31 WSH@CIN”,”type”:”game”},{“__typename”:”TeamTag”,”slug”:”teamid-113″,”title”:”Cincinnati Reds”,”team”:{“__ref”:”Team:113″},”type”:”team”},{“__typename”:”PersonTag”,”slug”:”playerid-682829″,”title”:”Elly De La Cruz”,”person”:{“__ref”:”Person:682829″},”type”:”player”},{“__typename”:”TaxonomyTag”,”slug”:”mlb-life”,”title”:”MLB Life”,”type”:”taxonomy”}],”type”:”story”,”thumbnail”:”https://img.mlbstatic.com/mlb-images/image/upload/{formatInstructions}/mlb/gjgpdlblyvi36pbnmnfr”,”title”:”Elly De La Cruz’s endorsement deal with Jordan”}},”Team:113″:{“__typename”:”Team”,”id”:113},”Person:682829″:{“__typename”:”Person”,”id”:682829}}}
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