9:44 a.m. ET, January 25, 2024
Iowa and New Hampshire contests showcased Trump’s strengths, but they also highlighted his weaknesses
Matt Rourke/AP
But Iowa caucusgoers and New Hampshire primary voters also exposed noticeable chinks in Trump’s electoral armor and worrying general election headwinds that he and his campaign will face in the coming months.
Messaging shift: The former president’s campaign is keenly aware of how polarizing its candidate remains. Advisers say that as Trump’s team quickly pivots toward a general election strategy, its focus will shift to broader concerns about immigration, the economy and crime.
His campaign has also used the early primary contests to test new strategies, including efforts to expand the electorate. In Iowa, his campaign pulled from eight years of data to identify people who had supported Trump but not caucused for him and then used volunteers to reach out to them.
Senior advisers to the former president told CNN they expect to implement the approach nationwide to combat some of the inevitable hurdles that Trump will face in the general election.
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